We Want You To Join Our Award-Winning Team!

Caldwell & Kerr Advertising is always looking for talented individuals with a creative drive to join our team of all-stars! Make the first step towards securing the next big thing in your career by browsing our available positions and applying today!

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Account Service

Account Service provides exemplary customer service to maintain and increase client retention. We achieve this through constant communication with various dealership staff to ensure marketing efforts align with the dealership & manufacturer brand standards while hitting their new & used sales objectives. Account Service creates a relationship with the customers so Caldwell & Kerr Advertising can be viewed as a partnership rather than ‘another marketing vendor’. The department has four key positions: Account Coordinator, Jr. Account Executive, Account Executive and Senior Account Executive.

Media

The Media Buying and Planning team is comprised of keen negotiators that work with hundreds of vendors to secure the best possible media mix for our clients at the lowest possible cost. They spend our client’s budget as if it were our own money, always looking to stretch every dollar spent. Our media buyers use ratings data and research to determine the best mediums specific to each client’s geography and target demographic. Once the media mix is determined the team secures the most impactful schedule with TV, Cable, Radio and Outdoor partners in every active US market.

Production

Our Production Department creates quality audio/video content in a timely manner for our clients and company. The team consists of Editors, Camera Crew, Traffic & Production managers, and the Video Director. Sr. Editors produce our audio/video content, provide leadership, and assist the Production Management team.

Art

Our Art Department is where all visual advertising is created from web assets to print ads and everything in-between. They are responsible for executing creative direction from the Creative Director or the jobs inputted by account services. They design compelling ads based on the requests and needs of the clients, account executives and the company. Art designs creative spec that will help sell client products and services and have collaborative interaction with other departments as a means of ensuring that the client’s needs are fulfilled.

Copy

Copy is where most creative approaches and campaigns begin. They are responsible for beginning the creative process, both for existing clients and for securing new business. They write compelling copy based on the requests and needs of the clients, account executives and the company. Copy develops creative ideas and concepts that will help sell our clients products and services. They work closely with other departments to make sure the client’s needs are met and exceeded.

SEM

Affinitiv Digital, Powered by Dygen is the digital platform/extention of Caldwell & Kerr Advertizing. The team provides our clients with top notch Search Engine Marketing (SEM), Search Engine Optimization (SEO) and YouTube Trueview campaigns. We use Google, Bing, YouTube and Google Analytics to create solid campaigns for digital advertising across those platforms. The SEM team consists of: the Onboarding team who create all the new campaigns that come onboard with Caldwell & Kerr and a Tech Ops team that handles tracking code placement. Codes are placed for Analytics, GTM containers created for in-depth tracking and Used Inventory Feeds formatted so they show up properly when a person searches online for a used car in the dealer’s market. They also house a Digital Account Service team. The Digital Account Executives are the face of the company when communicating all results with the clients, either in person or via conference calls. They manage the agency/client relationship and review all the monthly stats back to the client. The Digital Account Architect team manages the day to day processes of the accounts ensuring the budgets are set properly, the bids are appropriate & the geography is applicable, among many more aspects within the AdWords campaign.

SEO

Affinitiv Digital, Powered by Dygen is the digital platform/extention of Caldwell & Kerr Advertizing. The team provides our clients with top notch Search Engine Marketing (SEM), Search Engine Optimization (SEO) and YouTube Trueview campaigns. We use Google, Bing, YouTube and Google Analytics to create solid campaigns for digital advertising across those platforms. Our SEO team handles all aspects of optimizing website content with active SEO packages. This team uses the top tools in the industry for SEO professionals to give the most accurate data-driven strategy; tools such as Google Search Console, Screaming Frog, MOZ, Google Analytics & Spyfu. SEO specialists also create and add traffic driving landing pages to our client’s websites including content such as videos, links and photos. They will add unique content tailored to our dealer’s targeted regional areas and top-searched keywords. They also update metadata and H1’s throughout the site. The SEO team and the SEO copywriters often work together on custom copy for the SEO pages they create.

Social

We all know Facebook is a pretty big deal. The average American spends 40 minutes every day just on Facebook, sharing and “liking” content. Every minute Facebook users “like” more than 4.1 million posts! In this automotive digital world, one size definitely does NOT fit all. Every member of the Affinitiv Digital Social team is a social media expert, trained in the art of driving our client’s dealerships social strategy to the forefront of the automotive industry! Our team uses three signature strategies to maximize our client’s social media advertising: • Conquest Ads geo-fence a specific area to target customers at our clients competitors dealerships. • Retargeting & Sequence marketing remarkets our client’s message to buyers who have interacted with their brand or website. • Dynamic Ads pull real time inventory feeds to place in front of identified auto-intenders. Our Social Media Architects are the masters behind the curtain that build out each predetermined strategy on the backend of each social platform.