Affinitiv Digital, Powered by Dygen is the digital platform/extention of Caldwell & Kerr Advertizing. The team provides our clients with top notch Search Engine Marketing (SEM), Search Engine Optimization (SEO) and YouTube Trueview campaigns. We use Google, Bing, YouTube and Google Analytics to create solid campaigns for digital advertising across those platforms.
The SEM team consists of: the Onboarding team who create all the new campaigns that come onboard with Caldwell & Kerr and a Tech Ops team that handles tracking code placement. Codes are placed for Analytics, GTM containers created for in-depth tracking and Used Inventory Feeds formatted so they show up properly when a person searches online for a used car in the dealer’s market. They also house a Digital Account Service team. The Digital Account Executives are the face of the company when communicating all results with the clients, either in person or via conference calls. They manage the agency/client relationship and review all the monthly stats back to the client. The Digital Account Architect team manages the day to day processes of the accounts ensuring the budgets are set properly, the bids are appropriate & the geography is applicable, among many more aspects within the AdWords campaign.